

McVitie's Penguin have developed a long-term commitment to helping the care and welfare of penguins. We have developed the campaign name and logo of 'Protect the Penguins' which demonstrates our support of these wonderful and loveable animals!

The big problem in the Antarctic is that penguins are losing important habitats. Sea ice along the Antarctic peninsula now covers 40% less area than it did 26 years ago.
This is affecting not only the Emperor penguin but also the Adélie penguin which you will adopt if you're a lucky competition winner.
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Adélie penguins are smaller than Emperor penguins measuring approximately 60cm tall and weigh between 4kg and 5.5kg
Variations in food availability has had a dramatic impact on penguin breeding success and chick survival and can lead to starvation in adults
Changing weather and stronger winds have led to eggs and chicks being blown away before they are able to survive on their own