McVitie's Penguin
Protect the Penguins

P..P..P.. PROTECT THE PENGUINS

McVitie's Penguin have developed a long-term commitment to helping the care and welfare of penguins. We have developed the campaign name and logo of 'Protect the Penguins' which demonstrates our support of these wonderful and loveable animals!

WWF
Emperor Penguin

The big problem in the Antarctic is that penguins are losing important habitats. Sea ice along the Antarctic peninsula now covers 40% less area than it did 26 years ago.

This is affecting not only the Emperor penguin but also the Adélie penguin which you will adopt if you're a lucky competition winner.

Roll over the to find out more.

  • The west Antarctic peninsula is one of three areas of the world experiencing rapid climate change
  • Sea ice along the Antarctic peninsula now covers 40% less area than it did 26 years ago

Adélie penguins are smaller than Emperor penguins measuring approximately 60cm tall and weigh between 4kg and 5.5kg

  • Adélie penguin populations on the western Antartic peninsula have dropped by 65% over the past 25 years
  • Adélie penguins live close to the sea ice - however they only breed on land where there's no ice. The challenge in Antarctica though is that only 2% of its land is ice-free

Variations in food availability has had a dramatic impact on penguin breeding success and chick survival and can lead to starvation in adults

  • Two of the northernmost Emperor penguin populations are located at Pointe Géologie, Adélie Land, and Dion Island located on the Antarctic Peninsula
  • At Pointe Géologie, the Emperor penguin population has declined by 50% over the past 50 years
  • Breeding areas have suffered dramatic changes
  • Warmer winters have led to thinner ice being broken up and swept out by the stronger winds occurring

Changing weather and stronger winds have led to eggs and chicks being blown away before they are able to survive on their own

  • The wildlife that lives in Antarctica is now losing its only home
  • Warmer waters are likely to decrease the abundance of krill, fish and squid
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